From cheaters and domestic violence to red-handed corporate executives and red-faced politicians, we hear apologies galore. But does simply saying, “I’m sorry” mean they’ve taken responsibility for their mistakes? No.  Sometimes it just means they are sorry they got caught. There are four steps toward a true apology. First, acknowledge what you have done wrong. Second, grieve that wrong. Third, ask for forgiveness. And fourth take action to ensure it will not happen again.  It’s less about lip service and more about a change of heart…and a change of behavior. For more on true apologies and true forgiveness, visit my blog at MarkMerrill.com.